It became the group's first album to reach the top 10 on the US album chart and their first to sell a million copies. It was the second single from the album Violator and helped push the collection into the upper reaches of album charts on both sides of the Atlantic. 'Enjoy the Silence' went all the way to #1 at alternative radio and became a big international breakthrough for the group reaching the pop top 10 across Europe. It earned the group the award for Best British Single at the Brit Awards. It reached #6 in the UK and #8 in the US. 'Enjoy the Silence' became Depeche Mode's biggest pop single in the US. Pennebaker who also directed the 101 film. It was directed by legendary documentary filmmaker D.A. A music video was created to accompany the live release of 'Everything Counts' in 1989. Lead vocalist Dave Gahan appears blonde in this music video instead of his natural black. The accompanying music video was directed by Clive Richardson who also directed the 'Just Can't Get Enough' clip. In 1989 a live version of the song was released as a single to promote the live album 101. It returned 'Everything Counts' to the top 20 of the dance chart in the US and broke it into the top 15 of the alternative radio chart. It was a top 10 pop single in the UK and a top 20 dance hit in the US. The subject matter of the lyrics in 'Everything Counts' also took a turn away from love songs to commentary on greed and poverty.

This style was reportedly influenced by group member Martin Gore attending an Einsturzende Neubauten concert. ' Everything Counts' has been referred to as the first industrial pop hit. Depeche Mode began using clanking, clanging sounds that evoke industry.

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